Charter · Charter management
We take your yacht to the charter market as her exclusive central agent. One team markets her to 4,000+ brokers and 50,000+ of our own clients, answers every enquiry, and runs the calendar, contracts and accounts so the season pays for itself. You keep the weeks you want.
In charter, the central agent (CA) is the one firm that represents a yacht. Every retail broker in the world who has a client for her sends the enquiry to us. One calendar, one rate card, one contract standard, one team accountable to you.
Not the same as yacht management
Yacht management runs the boat: crew, class and flag, maintenance, insurance and berthing. Charter management fills her calendar. Take either on its own, or both. How we manage a yacht
Retail brokers worldwide send their clients' enquiries to us. We answer within the hour, hold options, and never double-sell a week.
Target income, the weeks you keep for yourself, where she should be and when. Pricing by season and itinerary to protect the yacht's positioning, not just fill dates.
Negotiation, charter agreement, APA (Advance Provisioning Allowance), payments, crew gratuities and the preference sheet. You are informed at every step and in control of every yes.
We charter our own yachts under the same contracts and the same APA rules we ask of yours. If it is not good enough for us, we do not ask it of you.
Ahoy Club was founded in 2018 by the Malouf family, lifelong yacht owners and charterers who have owned and operated 15 yachts themselves. We charter our own boats through the same team, the same contracts and the same marketing engine we run for yours, so every decision is made with an owner's eye for asset protection, performance and long-term value.
MISCHIEF, 54m
Everyone said we were mad to import her and put her into survey. Year one brought fewer than five charters. The marketing and booking engine we built for her is the one we run for your yacht.
CORAL OCEAN, 73m
Positioning, presentation and the right brokers in the room change what a yacht earns. We know because we did it with our own.
ARCTIC, 88m
Other owners' yachts get the same team, the same contracts and the same weekly broker push as our own, from an 88 metre explorer to a 12 metre day boat.
No cookie-cutter listing. Each yacht is treated as her own brand, with a plan built on her data, her standout features and your definition of a good season.
We see the yacht, meet the crew and agree the season with you: target income, your own weeks, cruising grounds and the rate card.
Her page on ahoyclub.com, brochure, story and content plan. Photography and video scoped to what she needs, not a template.
Broker newsletter and WhatsApp launch, listings on the broker platforms, social and client newsletter, press release where the story earns it.
Enquiries answered within the hour, contracts and APA handled, and a monthly report of enquiries, conversion and income against the plan.
Every yacht gets a strategy built on insights and performance data, then adjusted as the enquiries come in.
We align with your goals and your definition of success before the first campaign runs.
Our team defines and elevates the yacht's standout features so brokers and clients remember her, not a spec sheet.
Each boat is assessed individually for the brand, event and destination partnerships that suit her.
Content, campaigns, broker relations and reporting are our own team's work, so nothing waits on a third party.
Clear, consistent updates on engagement, reach, enquiries and income against the plan.
The programme is one fee, paid from charter income. Most of the marketing below is part of it. A few items, mainly photography and print, are scoped and quoted per yacht because no two need the same.
Brochure-style stills and video, used across ahoyclub.com, Ahoy Days, social, broker platforms, press and YouTube.
The brand story video series we produced for MISCHIEF became our highest-performing content to date, with exceptional engagement across our client base and the wider industry.
Most charters are sold by a retail broker somewhere else in the world, so we keep your yacht in front of them every week, and in front of our own clients every month. Every campaign is measured, and the clients who engage with your yacht are followed up by name.
50,000+
charter and sales prospects
4,000+
brokers globally
6,000+
travel agents
20%+
average email open rate
1,000+
monthly visitors from paid search
A weekly broker newsletter, WhatsApp broadcasts, white-label brochures they can rebrand for their own clients, listings on the broker platforms they search, and onboard events where they meet the crew. Memberships with Yachtfolio, Ankor and ECPY keep her in the industry's own databases.
Instagram on @ahoy.club and @ahoydays, LinkedIn and YouTube, email marketing to our client database and targeted follow-up. Availability, itineraries and her key selling points are shown consistently, not as a one-off post.
Press releases to the yachting trade press and to the luxury and lifestyle titles our clients read. Print advertorial and editorial spreads are produced when the story suits the yacht.
Specifications, gallery, crew, itineraries and a published weekly rate. Ahoy Club is one of the few brokerages that shows the price, and it is why comparisons end here.
Yachts in the programme rotate through the home page's featured rail and are tagged as featured in search and filter results, so she stays top of view.
Her page is optimised for Google and for AI-driven search, so she appears when a client asks ChatGPT or Google what to charter. Paid search brings 1,000+ visitors a month to our yacht pages.
See how the fleet is presented: Yachts for charter
From the 88 metre explorer ARCTIC and the 73 metre CORAL OCEAN to the Sydney day boats, each with her own page.
88m | 12 guests | 7 cabins
73m | 12 guests | 6 cabins
54m | 12 guests | 6 cabins
49m | 12 guests | 6 cabins
37m | 10 guests | 4 cabins
35m | 10 guests | 5 cabins
32m | 12 guests | 5 cabins
31m | 10 guests | 5 cabins
30m | 8 guests | 4 cabins
30m | 10 guests | 5 cabins
25m | 8 guests | 4 cabins
24m | 8 guests | 4 cabins
20m | 3 cabins
19m | 6 guests | 3 cabins
The central agent (CA) is the single brokerage that represents a yacht for charter. Retail brokers around the world who have a client for her send the enquiry to the central agent, who holds the calendar, sets the rate card, issues the contract and accounts to the owner. Ahoy Club is central agent for every yacht in its charter management programme.
No. Yacht management runs the boat: crew, flag and class compliance, maintenance, insurance and berthing. Charter management fills her calendar: marketing, broker relations, enquiries, contracts, APA and payments. Ahoy Club offers both, and an owner can take either on its own.
Yes. Your own weeks are the first thing we put in the calendar when we agree the season plan. Charter fills the weeks around them. Most owners block their own holidays a season ahead and we sell what is left.
The programme is paid from charter income as a commission on each booking, so there is no fee before the yacht earns. Photography, content shoots, print advertorial, dedicated paid campaigns and boat show attendance are quoted per yacht because no two need the same. Your agreement with us sets out every rate before the yacht is listed.
Commission is paid out of the charter fee, so the guest is quoted one price and the owner receives the fee less commission. When a retail broker introduces the guest, the commission is shared between the retail broker and the central agent.
It depends on the yacht, her cruising grounds, the weeks she is available and how she is marketed. We do not quote a number before we have seen the yacht. We agree a season plan and a target with you, then report income against it each month.
No. We market yachts in the South Pacific, the Mediterranean, the Caribbean and the Bahamas from offices in Sydney, the Côte d'Azur, Fort Lauderdale and Capri. Where she is now and where she should be for the season is part of the plan we agree with you.
Every enquiry and every offer, as it happens, with a recommendation. A monthly report of enquiries, conversion and income against the plan. And one named person who knows the yacht, not a ticket queue.
Tell us the yacht, where she lies and what a good year looks like to you. We will come back with a plan, a target and the weeks we would hold for you.
