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Ahoy Club Market Update
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Ahoy Club Market Update

Ahoy Club
January 12, 2026
5 min read

Market Overview

Early January 2026 opened with a confident surge in charter inquiries, particularly from European and American clients seeking post-holiday escapes. Market sentiment remains strong across all vessel categories, driven by sustained demand for premium experiences and luxury yacht charters.

Key Trends

  • Mediterranean Summer Bookings: Early commitments for summer 2026 are up 18% year-over-year, with particular strength in the Balearic Islands and French Riviera itineraries.
  • Multi-Week Charters: High-net-worth individuals are increasingly booking extended multi-week experiences, reflecting a shift toward deeper, more immersive voyages.
  • South Pacific Growth: SailGP events and destination experiences in Australia and New Zealand are driving strong demand for Australian-based charter yachts, particularly those with expedition credentials.
  • Ownership Interest: Renewed interest in yacht acquisition has been noted, with several new projects in development and several acquisition enquiries from international buyers.

Fleet Performance

Our flagship vessels continue to deliver exceptional booking rates and guest satisfaction scores. The recently refitted CORAL OCEAN remains fully booked through June, while MISCHIEF's South Pacific itineraries are attracting premium corporate charters and multi-generational family experiences.

Looking Ahead

February and March are expected to remain strong months for spring break charters and Easter holiday bookings. We anticipate continued momentum through Q1 2026, with particular strength in the Mediterranean season launch and continued international expansion.

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