Ahoy Club has been talked about a huge amount recently, positively and derogatorily, from all in the industry; will this adventurous and clever company finally change this industry that has been set in its ways for decades? Let’s take a closer look at how it works and why it has frightened the traditional markets so much since its launch last May.
Ahoy Club is the brainchild of the hugely successful Ian Malouf. An Australian entrepreneur and owner of the stunning 54m Baglietto superyacht, Mischief, is set on improving the charter industry with the innovative Ahoy Club. The online platform which also works through an app, accessible on all devices, connects those that want to charter, directly with the yacht owners or their appointed central agents, and due to the transparency of the system the charterer can view immediately that the boat is available for charter.